FMP Brief

BA (Hons) Animation & Motion Graphics

THD1349 Major project

Name:

Ryan Tailby

Topic:

The Termination of Animal Cruelty

                                               

Brief:

Develop an emotive visual response to delete animal cruelty

Target Audience:

Fashion

Creative Requirements:

Create a narrative expressed through a poem. Experiment with various types of animation styles to bring the final piece to life and achieve maximum effect.

Objectives/ Deliverables:

Create a narrative using a poem as a script and animate to the poem. Shock and educate the audience about the horrors of animal cruelty.

Focus on one animal to represent an entire species and tell the story of the animal in a first person format. Aiming to give that animal a voice in the final piece, something an animal naturally can’t express.

Investigate in to the world of Fashion and how they exploit the weakness of animals, The hunting of animals for their fur and the cosmetic experiments.

Research Strategy/ Methodology:

Primary research into the subject matter, visit and document real life stories. Create surveys and questionnaires to gather necessary information regarding public views on the matter.

Research into animal protection agencies, for example NSPCA.

Collect secondary research from the internet, books, film and T.V documentaries.

Reading List:

Placing Animals: An Introduction to the Geography of Human-Animal Relations (Human Geography in the Twenty-First Century: Issues and Applications), Julie Urbanik, 2012. Edition. Rowman & Littlefield Publishers.